Episode7: Mike Cuevas Real Estate Marketing Dude with Systems in Chicago

Episode 7:  Mike Cuevas Real Estate Marketing Dude with Systems in Chicago

 

This week Cory had the opportunity to sit down with Mike Cuevas, known as ‘the Real Estate Marketing Dude’. Mike knows how to get the systems in place and get the phone to ring.

 

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Mike has been in the real estate business for 12 or 13 years, starting out as an agent learning the ins and outs. From there, he entered the short sale game and ran one of the largest short sale groups in the country. He created a short sale model , assembled a team and at one point was handling 25-35 closings a month for two years straight. “The only way you’re going to run something like that is by setting up systems and having the right team in place”.

 

Building Processes and Assembling Teams

 

QUOTE: “You don’t use difference recipes every time you make a meal. Same concept applies - use the same recipe, the same process, the same systems – just repeat and scale.”

 

Marketing and sales go hand in hand. You can’t be successful without both but you don’t have to do it all alone. Focus on your own strengths and assemble the right team. Creating processes and systems are the key to getting the job done.  Understand what you’re good at and outsource the rest.

 

Quote: “You are the average of the five people you surround yourself with.”

 

One of the biggest missed opportunities I see as an investor is using their real estate agent for their marketing. You have to do a lot of marketing to find the deal that works. The investors who are licensed can team up with the marketing for their real estate agents. 

 

QUOTE: “There is no better lesson than experience. Get out from behind your desk.”

 

Mike’s advice? 

 

One of the greatest lessons Mike’s learned is that there is no better lesson than experience, but you have to start somewhere. Build the business. Be you and do what you want to do, but you have to put in the work.  Learn from your mistakes.

 

Let someone walk you through the ropes. Get a mentor, someone who’s been around the block a few times.  Go out there shake hands and talk to people. Ask questions.

 

You have to have a ‘why’ to be successful. Mike works for his family and is grateful for them and the opportunity to have his own thoughts and work for himself doing something he loves. These are the things that lead to success. 

 

Recommended reading this episode

 

“Now Discover Your Strengths”, Marcus Buckingham

 

“Entreleadership”, Dave Ramsey

 

“Start With Why”, Simon Sinek

 

Recommended Apps

 

• Canva

Mike does the majority of his business on the web. You can find him teaching real estate on his website http://www.Realestatemarketingdude.com or connect with him on social media.  Find all of his handles at his website.

 

Don’t forget to visit realestateinvestingprofits.com for more Real Estate Investing Profits.  Don’t forget! If you haven’t downloaded your free real estate investing quick start guide. Go ahead and text on your phone the word ‘profit’ to the number 38470 and you will receive a link to download.