Episode 32: Kirby Atwell Chicago Fix and Flipping iCandy Machine

Kirby Atwell from iCandy Homes is on the podcast today! This guy got his feet wet in realty with a rental property in Hawaii when he was still in the military, and now he’s winning clients with bandit signs. Who’d have thought you could turn over million-dollar properties with old-school marketing like that? He’s sharing that strategy and few of his other profit-making secrets today, and you’re definitely going to learn how you can apply modern marketing to the tried-and-true methods of our business. [youtube]https://youtu.be/EeuLvBWpwLM[/youtube] Something as easy as SEO keywords can transform your signs into the pull you need. Kirby shares how one simple word like “fast” on a bandit sign totally skyrocketed his client list. He surveyed his clients and asked them directly why the sign was effective and it completely revamped his approach to marketing. Kirby’s ability to work with the psychology of this business is what really helps him nail these big sales. He’s all about talking, negotiating, and vetting. That’s right, vetting. Kirby will vet for anyone, including partners, clients, and contractors. He breaks down his vetting strategy for contractors as: Start a bidding process between 6-8 contractors Show each contractor the property at the same time - let them know they’re competing! Choose your top 3 or 4 bids Check out the top contractors’ previous and/or current projects to get a feel for how they work [Tweet "Learn how to negotiate with the seller, that’s where you're going to get grand slam deals. - Kirby"] This is just one of the many strategy nuggets Kirby is dropping on today’s episode. He truly understands what motivates this business, so catch up with him and a few of his biggest influences by tuning in now. MINUTE MARKERS 3:03 - Meet Kirby Atwell! 3:42 - Kirby’s expertise in fix-and-flip AND brokerage 4:40 - Why and how Kirby’s fix-and-flip partnership works 5:15 - What it’s like to work with $1Million+ properties 6:57 - Rich Dad Poor Dad radically changed Kirby’s perspective 8:39 - The biggest influence in Kirby’s career is his mom (no joke!) 10:00 - What big lesson did Kirby learn from contractors? 11:45 - The processes and systems Kirby applied after his contracting experiences 12:47 - Kirby’s inside tips for finding the best contractor 14:17 - Kirby’s Secret Sauce (or, his personal profit-making strategy) 14:50 - How old school bandit signs work for Kirby’s team 16:20 - You’ll never guess Kirby’s marketing strategy 18:00 - Insider Strategy: How to save your phone number as a website 19:40 - How Kirby designs his marketing survey 21:40 - Kirby’s best piece of business advice 24:55 - How to use the hard stuff – like negotiation and sales – to build your business 26:35 - Kirby breaks down his psychology of the sale with Sean Terry’s podcast 27:30 - Kirby’s favorite motivational quotes 29:50 - How to take a smart risk 31:00 - Kirby’s favorite apps and how they keep him organized 32:35 - Kirby’s winning morning routine 33:00 - What’s in Kirby’s green shake? 34:13 - Kirby’s most important life lesson 37:12 - What is Kirby most grateful for? 38:06 - Why you need a mentor from Day 1 (and how to vet them) 38:58 - How starting a family changes Kirby’s business perspective 41:00 - Get in touch with Kirby (and ask about joint ventures!) [e-mail] [Tweet "You really got to invest in yourself and invest in your knowledge. - Kirby"] Links and Resources: Check out Kirby’s website. And if you’re in the Midwest, get with Kirby for some winning joint venture opportunities: [e-mail] And if you haven’t read it yet, you need to catch up with the rest of us:  Rich Dad Poor Dad Podio & Strikingly for website design Sean Terry’s Ultimate Real Estate Investing Podcast Brian Tracy’s Success Channel Microsoft’s OneNote app Audible fitlife.tv Full Transcript Download the PDF Transcription